Ingredient N°5: Humour


Exclusive interview contained in this ingredient :

What readers say

"I though that Humour was for the other brands, I realized by reading this book that it's not.
It is about picking the right types of humour to define our style."

"When I hear Patricia talk about the content of this book,
I feel like she does the research I don't have the time to do."

Alexandra Dimiziani, director of Content Excellence, The Coca-Cola Company